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US Cranberries Enter The Indian Markets With A Bang

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Hello my curvies!

Not many of you might be aware of the fact that I have since my teenage years craved for a trip to the states, but my desires are for real. And if there are two things which excite me the most about my future USA trip, it is drugstore makeup and fresh cranberries. But what if I tell you that you could stock up on the very best of cranberries now here in India itself? Yes, that’s right. So very recently, I was graced with the opportunity to devour in a master class with Chef Saby and US Cranberries, and what ensued was good food and delectable conversations.

With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organised a seminar in New Delhi on the versatility, availability and utilisation of America’s Original Superfruit™ among industrial ingredient users in India. Rich in Vitamin C, fibre and antioxidants, these tiny berries have been favourites among the healthy food lovers for some time now.

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Talking about the US cranberry industry and expansion plans in India, Ms. Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Mr. Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts. The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications & Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.

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During the live US cranberry recipe demonstration at the event, celebrated Chef Sabyasachi Gorai said, “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”

As a token of gratitude I was given a pouch full of dried but delectable cranberries, and I have thoroughly enjoyed them. Both as a snack and as an accompaniment to my frozen yogurt.

Do you like cranberries? If so, in what ways do you like to consume it? Leave down your thoughts in the comments section below. Would love to hear from my curvies.

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