BEER WEEK SET TO ENTHRALL THE NCR WITH GURUGRAMS’ FINEST

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Gurugram, May, 2016:  Breweries, VIPs, abundant beer events and a week-long extravaganza of all things sudsy, Gurugram is all set to celebrate the first ever Beer Week powered by Zomato.

Never before has the buzz been this great, the celebration promises the rapid expansion of Gurugram’s craft beer culture, thanks to a slew of new breweries and the astronomical growth of the craft brewing industry seen in every corner of the city that has gained increased traction in the culinary sphere.Scheduled from 11th June to 18th June 2016, Beer Week is a 8 days series fuelled by events that will take place in Gurugram breweries to unite thousands of craft beer enthusiasts& food lovers for a unique tippling experience.

The carnival will touch over 20+ Breweries across the city with a variety of tasting sessions, parties and master classes in the art of pouring the perfect beer concoctions throughout the week with a clear focus on showcasing quality craft beer and educating beer enthusiasts.

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Master classes specific to beer types such as barley, wheat, corn, rice and rye. Also, BW Beer Crawl is slated to be an energizing exploration of Gurugram’s night life with vibrant fellow pub-trotters like never before where guests will be able to mingle with the personalities behind the craft beers being served. The opening event would be held at The Brewhouse, Fortune Select Excalibur on 11th June 2016.

After 2 successful editions of Cocktail Week in Delhi and Mumbai, AMM Hospitality embraces this synergy by bringing together some of Gurugram’s finest food and craft beer pairings, partnered by India Bartender’s Guild, My Sprinterz, What’s Hot, Elixir Coterie, Counted One, Insider.in, Dilsefoodie, Thirsty Monk, D for Delhi, Ola Prime, Goyano, Suburb Magazine, Exo Drinks, The Epic Pick, Fortune Select Excalibur and RJ Brewing.

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Beer Week  participating bars include Molecule, Hops & Brew, The Brewhouse, Lagom Kitchen & Brewery, Manhattan, Vapour to name a few. Joining the celebration is the celebrity brew master Ishan Grover and many other who will be showcasing their talent at the Beer Week powered by Zomato.

Archit Singhal, Founder of Beer Week powered by Zomato says, “Home to India’s most renowned breweries, Gurugram, is all geared up for the first ever BEER WEEK to take place along with a weeklong celebration. We bring to you a chance to savour the taste of exotic beers from all over and discover Gurugram from a new horizon. Excited and enthralled, on my behalf, I want to put forth a memorable experience.  After Delhi Cocktail Week and Mumbai Cocktail Week became a sensation, we are all set to bring to you one of the most incredible event and I am totally looking forward to it.”

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MASTER BREWER PROFILE:

Ishan Grover, from RJ BREWING a very early age, realized his passion for Beers and opted for the world’s coolest art of making Spirit. He ended up doing masters in Food and Beverage science, which broadened his horizon and expertise in Brewing and Distilling from International Centre of Brewing and Distilling at Heriot Watt University, Scotland. His objective is to create awareness about the art of Brewing and take the Craft brewing industry to the next level. He had started India’s first International Microbrewery in Gurgaon, Lemp Brewpub and Kitchen, which was the franchise of LEMP Brewing Company in St. Louis USA. Lemp was the first company to produce Lager beer in the USA.
Currently, Ishan manages a vast portfolio of over clients, including the Manhattan Group that operates 6 brewpubs in Gurgaon. He is consistently looking for a platform where he has the freedom of innovation and creativity to set trends in the beer market. He had created some unconventional beer styles for Indian market keeping in mind the Indian Beer palate.

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According to Ishan, India is a virgin Market where people are less aware of quality beer, and the biggest challenge we have is to educate the consumer about quality beers and he is sure in coming years one will be able to differentiate itself from the market by setting the international standards of brewing.Unconventional beer styles for Indian market keeping in mind the Indian Beer palate.
According to Ishan, India is a virgin Market where people are less aware of quality beer, and the biggest challenge we have is to educate the consumer about quality beers and he is sure in coming years one will be able to differentiate itself from the market by setting the international standards of brewing.

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BRONX

In the middle of the popular sector 29 market comes the latest addition in the buzzing microbrewery circuit, BRONX The Brew Bar. Built over 4 levels the pub has a cellar like feel in the basement and very cozy indoor with open verandah seating on the first floor. The top-level is the terrace which, being a corner, has a very open feel with various seating options right from cabana couches to high tables. The street art at the terrace is already a talk of the town and adds to the open feel. At Bronx the alcohol menu is very elaborate with the star being the brewed beer, which comes in 4 types, Wheat, Lager Dark & Ale. The food menu is very exciting with a whole lot of options of lip smacking starters and main course covering Indian, Chinese, Tex Mex, European, Italian, Mediterranean and American Cuisine.

PUNJABI BY NATURE:

“Punjabi by Nature is a leading chain of fine-dining Restaurants in Delhi-NCR, Bangalore which offers culinary delights from the North Indian cuisine and opulent ambience to discerning diners.

The restaurant chain is well-known for serving generous helpings of delectable and flavourful North Indian dishes, cooked to perfection by highly experienced chefs. Some of the signature dishes include – Raan-e-Punjab, Meat Punjabi by Nature, Tandoori Prawns, Dahi ke Kebab, Dal Makhni and many more. Each restaurant of Punjabi by Nature has been exclusively designed to provide a luxuriant ambience to customers. Different elements like Microbrewery, subtle lighting, contemporary interiors, electro-jazz music, soothing water bodies combined with an excellent service exude an inviting feel that draws the customers in and also dine with pleasure at the restaurant.

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UPTOWN:

Situated in the midst of Galleria market, DLF phase –IV, UPTOWN is one of the new ventures of M/S Downtown Diners Pvt. Limited. Dressed with Warm and cozy ambience UPTOWN serve you the best of international dishes to make your occasion memorable. A mix of European, Italian, Mexican, Oriental and North Indian food give you the experience of world cuisine. The most interesting aspect of UPTOWN is their Microbrewery from which they serve three different variants of fresh beer (Premium Lager, Dark Lager and German Wheat Lager) apart from a long list of spirits, wine, cocktail and Mocktails.

 

LAGOM:

A place to unwind and unravel with colleagues , friends and family, LAGOM.
The inspiration comes from a Swedish word, which means just the right amount of everything. So if we talk about the restaurant, the perfect balance comes with perfect taste of food, brewed beer and cocktails dished out from our Bar.
Lagom exudes warm & earthy colours, lively sounds and a very distinct ambience, which adds the raw yet modern feel to the overall restaurant concept.

 

Do you plan to visit the exorbitant Gurugram Beer festival soon?

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